Marketing That Pays

Direct Marketing Hits Rock Bottom

Direct Marketing Hits Rock Bottom is a true story. This actually happened to me, rather recently. I detest guys who come around distributing flyers and leaving them in my driveway or in my door. As a matter of fact, I have so much disdain for it that I will not even look at their offer. It goes directly in the trash. Recently, my anger was stirred again because I found a zip-lock sandwich bag in my driveway just beyond the inlet.

Inside this bag was a white piece of paper folded in quarters with the text turned inside. On the outside was a limestone rock. I picked it up with a fury. It was already hot outside, but my temperature quickly rose a few more degrees. I took the packet inside, planning to Read the rest of this entry »